In a world where toy manufacturers are having a hard time breaking through the gender divide, Lego has had the key all along. Open a tub of Lego Blocks in a group of kids and both boys and girls will begin to build. They will build cars, houses, spaceships, pyramids, everything they can imagine. The only limits to their creativity are how many blocks they have.
Lego is the ultimate unisex toy and its popularity is growing. Even adults enjoy building with those colorful blocks (Editor's note: to hear from 3 such adults, check out the "Building Up To It" podcast on the Bricks On The Dollar YouTube channel!). Lego even produces kits to build everything from a snow speeder from star wars to the apartment in big bang theory. These kits have made it possible for the most unimaginative person to build something cool. The build kits have brought more adults back into Legos than ever before.
Thanks to these little blocks, we have an imaginative outlet for both boys and girls as well as a gateway for budding designers. We know that using the imagination is good for our brain development but Lego adds another element to this. Manipulation of the bricks by both children and adults helps with those fine motor skills that are so important in our lives. Who would've thought that these little blocks were that multipurpose.
Lego has made it a point to market to all children (and adults). I was watching TV the other day and saw a commercial which brought a smile to my face. In this commercial were 4 children, 3 boys and a girl. They were playing with a Lego set from the Ninjago line. The interaction between these 4 children showed no gender bias and the girl had a lounger as well as the boys. Finally, a company has made it a point to not assume that only boys will want these toys.
I believe, that in the very near future, we are going to see more and more of this unisex marketing of toys. After years of placing boys in shop class and girls in home economics, we are finally starting to see the end of the divide. As the years move on, I am looking forward to attending more CON’s and seeing more and more female involvement in the events. As for the social media groups, I am already seeing more and more ladies joining them all the time. To all the ladies that read this, I say it is time to let your inner geek goddess shine.
Just a quick addition and I will let you all go back to your lives. I am thankful that you have taken a minute to read these words. My geeky side has been blessed by having so many people accept me with open arms and I, for that, I am eternally grateful. Thank you all and have a great day.
First Lady of the ROC